The Impact of Digital Technologies on the Practice of Graphic Design

In this presentation, I aim to look at the many advances in technology that have impacted the modern field of Graphic Design, beginning from the Madison Avenue days of advertising, up through the present day -- to show how firms in the industry had to overcome change in order to survive. I will also explore the direction that these changes in technology are taking the industry and how those looking to break into the field are being impacted.

In an industry that has existed for so long, and undergone so many changes, growing at the same rate as technology -- many feel that the next step, the virtual, pay as you go model is inevitable.

Advances in the Written Word - Shaping Culture

Chapter 6 - of Meggs History of Graphic Design (4th edition) explained how advances in typography played a pivotal role in the social, economic, and religious upheavals that occurred during the 15thand 16th centuries. 

In today's information age, where electronic mass communications are sent and received across the globe almost instantly, and information is so easily and freely accessible to most societies - how has this technology influenced quality of life and culture?
Consider how internet memes affect so many assets of our lives.