In this presentation, I aim to look at the many advances in technology
that have impacted the modern field of Graphic Design, beginning from
the Madison Avenue days of advertising, up through the present day -- to
show how firms in the industry had to overcome change in order to
survive. I will also explore the direction that these changes in
technology are taking the industry and how those looking to break into
the field are being impacted.
In an industry that has existed for
so long, and undergone so many changes, growing at the same rate as
technology -- many feel that the next step, the virtual, pay as you go
model is inevitable.
